Petra Cho

How to write exclusivity clauses that actually lock out competitors instead of just adding cost.

Protect your brand's legal rights and content ownership before paying creators for videos.

Brands need metrics tied to revenue, not vanity numbers that hide which UGC actually converts.

Brands waste budget choosing between platforms and agencies based on cost instead of workload fit.

Brands must disclose paid creator relationships clearly on every platform where content appears.

Standardized intake processes prevent creator programs from collapsing as they scale.

Skip follower counts and ask questions that reveal production ability and creative fit.

Tap your subscriber base for authentic unboxing videos instead of paying influencers.

Systems and staggered scheduling replace chaos when scaling UGC production.