Noor Kovac

UGC agencies built for app installs, not studio aesthetics, drive measurably better results.

Usage rights and exclusivity duration matter most when budgets scale.

Direct creators toward outcomes, not delivery, to keep UGC authentic.

Protect your budget by screening creators on performance indicators, not follower counts.

Ask them to walk you through brief-to-live, then listen for where the vagueness starts.

Peer authenticity matters most in food, where sensory proof is impossible to deliver digitally.

Both formats excel at different growth stages, so skip picking a winner.

User-generated content hooks drive installs by leveraging peer trust and early engagement signals.

Beauty shoppers need to see real skin solving their actual problems, not polished ads.